Performance Based SEO Campaigns
Holding a performance based campaign is a double edged sward not only for you as the client yet also for the agency; is it’s fair. When looking at undertaking a performance based campaign review data year on year and not month by month. This takes into account seasonality fluctuations. Take into account every variation of brand. For example if Google Analytics is held as the tracking tool break down in minute detail organic traffic generated minus brand plus brand misspellings. If brand misspellings are not allocated within the initial stages of the campaign and moped up within the performance based deal by an SEO agency the conversion rate via brand misspells will likely cover outgoings and possible hold a profit for the SEO agency before they conduct any on or off page SEO. Also if available review natural climbs that you held historically split by Jan 2008 – Jan 2009 – Jan 2010 – Jan 2011. If a natural rise has been held year on year of 1.24% (as an example) Then this again should be incorporated within the performance based deal.
Performing
Revenue Based Performance SEO Deal
A revenue based performance deal should actually incorporate all of the above minus the brand removal. Revenue based performance should also consider all other avenues of traffic being generated historically and still held as this will also contribute. This is quite possible the most difficult SEO performance based deal to hold a common level platform for the client and the agency. As with any search generating visits depending on the product value let’s say above £100 pounds on a site average the user is less likely to make an impulse purchase and with several tracking issues if that user navigates away from the site and returns once they have reviewed several other avenues, yet returned via a brand search. SEO agency looses.
Performance Based SEO Deal
A performance based SEO deal is far simpler as clear goals can be provided from the outset. Reviewing goals and confirming they are not under or overvalued within the initial stages is the hardest task. Again as the company you must confirm that acquiring set goals X, Y and Z will provide the outgoing value of the agreed performance deal.
Performance Based Contract Time Line
Personally we would not undertake a performance deal for less than an 18 month agreement due to the outlay required within the initial stages and again allowing enough time for the recoup of that outlaid time and cost. Yet also consider the changing of goals within and thereafter the set contract agreement. As always once the stats figures and graphs have been produced commonsense prevails.
Performance based Campaigns
Holding a performance based campaign is a double edged sward not only for you as the client yet also for the agency; it’s fair. When looking at undertaking a performance based campaign review data year on year and not month by month. This takes into account seasonality fluctuations. Take into account every variation of brand. For example if Google Analytics is held as the tracking tool break down in minute detail organic traffic generated minus brand plus brand misspellings. If brand misspellings are not allocated within the initial stages of the campaign and moped up within the performance based deal by an SEO agency the conversion rate via brand misspells will likely cover outgoings and possible hold a profit for the SEO agency before they conduct any on or off page SEO. Also if available review natural climbs that you held historically split by Jan 2008 – Jan 2009 – Jan 2010 – Jan 2011. If a natural rise has been held year on year of 1.24% (as an example) Then this again should be incorporated within the performance based deal.
Revenue Based Performance SEO Deal
A revenue based performance deal should actually incorporate all of the above minus the brand removal. Revenue based performance should also consider all other avenues of traffic being generated historically and still held as this will also contribute. This is quite possible the most difficult SEO performance based deal to hold a common level platform for the client and the agency. As with any search generating visits depending on the product value let’s say above £100 pounds on a site average the user is less likely to make an impulse purchase and with several tracking issues if that user navigates away from the site and returns once they have reviewed several other avenues, yet returned via a brand search. SEO agency looses.
Performance based SEO Deal
A performance based SEO deal is far simpler as clear goals can be provided from the outset. Reviewing goals and confirming they are not under or overvalued within the initial stages is the hardest task. Again as the company you must confirm that acquiring set goals X, Y and Z will provide the outgoing value of the agreed performance deal.
Contract Time Line
Personally we would not undertake a performance deal for less than an 18 month agreement due to the outlay required within the initial stages and again allowing enough time for the recoup of that outlaid time and cost. Yet also consider the changing of goals within and thereafter the set contract agreement. As always once the stats figures and graphs have been produced commonsense prevails.
