Link Building what is the best approach?

 

links

Within SEO the largest known factor within Google algorithm is the amount of links that point to your domain. Simples.. if only.

 

 

 

Quality: Gaining a link is not just about searching the web and gaining a link from anyone and everyone.

How Not to Link Build

Comment Spamm

Let’s go through the ways in which links can be acquired starting with blog comment spam. Simple put this is a dirty / lazy link building approach. Its where a bot or user searches Google for something like the following: inurl: .wordpress.com “powered by wordpress” “leave a comment”. Let’s break that down:

InURL: = This shall only return results that hold the data you place after this text.

.wordpress.com: = holding .wordpress.com indicates that the site is hosted by wordpress and although less available weight shall be held a higher conversion rate is available.

“”: = The brackets held surrounding text informs Google that the sentence within the “” must be as it is and not just randomly held within the site.

Powerd by wordpress: =  This now holds the best possible chance of only returning sites that have been created using wordpress.

On conducting this search one of the first results returned was the a gadget related blog: take a look at the two comments within the screengrab below. The fact that they are highlited in red indicates they hold a nofollow tag. Yet still they are highly targeted and in this instance highly relevant free links, yet in the same breath they are still comment spamm.

 

Paid Links

Paid links are a highly effective in terms of positional jumps as they hold far more weight than spammy comments on related sites. Although we would not recommend purchasing links on any level if you are to undertake paid links there are several factors you should consider and obtain from the SEO agency you are woring with.

1. Request that you are able to review each URL before a link is purchased. This will allow you to confirm that the URL is not spammy in any way or hold a large amount of external domains that you would not associate with. Being part of a bad neighbourhood is a new article altogether yet briefly there is evidence to suggest that by being held on site X that points to site Y shall highly devalue the available weight, the weight that you have paid for and thus creating a low level of cost efficiency within the campaign.
2. Paid links are just that and require renewing. It is highly unlikely to hold a paid link that is not bound by a contract agreement. 3, 6 or 12 months that must be renewed or the link shall be removed. Therefore year two, year three cost double and triple and within a highly competitive sector such as (“car insurance” within the UK) this can escalate.
3. Reviewing the backlink structure of paid links is not that difficult and penalisation requests are made daily to Google due to this fact. Think before you purchase. If another SEO agency can identify a paid link will Google be able to?
4. Within monthly reporting from the SEO agency you use to you gain data such as link contract held, monthly budget spent on links A, B and C. And best case scenario a contact for all links held?
5. If the answer is no within several of section 4. This is essentially a prenuptial agreement. If you leave said agency the links that they acquired for you in the time you spent together you will leave behind and in some really underhand instances planed dated removals will take place where by each link is contacted and switched to another client they hold in the hope that you are monitoring changes or blame the drop on a newly assigned SEO agency.

Link Farms

Link farms are widely available and again can provide a large amount of weight in relatively short space of time. Yet as with most things if it’s that simple is it worth it? Link farms have their uses yet this is not one of them. Again acquiring links be it relevant holding minimal high quality outbound links is still a lazy approach and the gains can be lost as fast as they arrived.

How to link build

Viral Campaigns

Viral campaigns are a white hat approach to links building and hold a wide variety of possibilities yet all hold the same goal. Influencing and encouraging bloggers and socialites to link to a specific page or newly created site and then absorbing that available weight. Viral campaigns can provide a great amount of weight yet far more fail and never reach the viral state unless a high budget is set aside (in most cases).

PR

PR why mention PR when we are discussing linkbuilding campaign you ask. Well PR plays a big role in linkbuilding campaign or it should. A well optimised PR campaign can provide a regular stream of links to a target site and is a clean natural white hat approach.

Good Content

You will likely hear of Matt Cuttss from the Google team talk about this a lot and I’m not brown nosing her but the man has a point. If you create content for the single reason of filling a page that is exactly what it will do and all it will do.. fill the page. If you go above and beyond and provide minute detail of a product or service it then becomes link worthy.

What we do

Unfortunately we can only divulge as this will interest our readers yet also our competition. If you would like to find out what we can do why not contact us?