Search Engine Optimisation or SEO as it’s commony known focuses on optimising websites in order to encourage natural positions held within search engines such as Bing Yahoo and Google. If you’re looking to attract and retain a high volume of quality users to your website SEO is definately something to consider; you’ll never gain high natural rankings if your site’s content isn’t written and indexed in a way that’s easy to find.
With the primary objective being to gain keyword positions within the top three search engines (mainly Google as it’s the toughest cookie to crack with it having the largest market share) we review both your site’s on and off page elements. We’re firm believers in strategic planning as there is no point in giving anything a half hearted attempt, its all or nothing. So, we look into what to target, when to target, what the conversion rate would be and what return to expect from your investment.
All of our SEO contracts follow three stages;
1) Strategic planning
Planning which SEO strategy to take. All goals provided by our clients aswell as the sector’s available traffic is reviewed and all of the requirements to achive these results are outlined.
2) Implementation
Implement the defined SEO strategy. This is where all of the nuts and bolts of any campaign come into place, where by the foundations outlined within the initial strategy are implemented.
3) Review and Report
Review the progression made within the target keywords and report on how this has impacted the site in terms of visits, site bounce rate, conversion rate, traffic source and keyword positions held – all of which is compacted into a bitesized monthly report ready to read through and discuss.
Something to bear in mind is that we deal with a variety of clients, all who have different levels of SEO knowledge; so we aren’t expecting you to recite an SEO manual, if there’s something you aren’t quite sure of or would like to know more about give us a call.
